norman black fcim - FOUNDER

I don’t usually add the FCIM after my name either, but my family decided it made me look all grown up.

First things first: why Hatchett & Crackett? Well, it’s what we do. Hatch great ideas and solutions; help companies get set for growth and maturity. We crack business problems and solve marketing headaches. And it’s ‘we’ for two reasons:

We’re in this together. We’re collegiate and care deeply about our clients; it’s the best way to get great results.
We have access to and use only the very best outside expertise as required. So we only work with like-minded agencies which deliver great, cost-effective work in their fields of specialisation and who, if we do need to use them, you’ll meet.

Now that’s out of the way, here’s a little bit more information about me:

40 years’ marketing and commercial experience across retail, financial services, charities, professional services, outlet, property, start-ups, healthcare
Senior-level experience across both B2C and B2B sectors
A Fellow of the Chartered Institute of Marketing
23 awards (UK, European, international) for marketing excellence including strategy, campaigns, events, corporate & social responsibility
Proven success in reinvigorating brands and maximising business’ potential
Demonstrably cost-effective
As happy creating and refining marketing strategy as delivering great creative and digital output
Extensive team and management expertise
Loves people, and loves to mentor people
Happy to muck in and get my hands dirty (just don’t ask me to do any DIY)
Loves great copy; but hates poor grammar, spelling and punctuation

Photo credit: NB