we can help
1. Retail
Reinventing retail
Now more than ever, outlet and shopping centres must engage emotionally as well as rationally. They need to be involving places which become compelling to visit for leisure and dining as well as the best brands. At Brent Cross we helped this grande dame of British malls reinvent itself with a business-led marketing strategy that delivered an extra £50m sales a year.
2. Charities & events
“If music be the food of love play on”
Music enervates. We have used everything from rock gods to mariachi bands to encourage people to stop and get involved. And previously, by negotiating improved commercial terms at Party in the Park in London’s Hyde Park, we helped The Prince’s Trust raise more than £1m a year net of costs from this one event whilst achieving coverage worth £3m.
Whether blue riband fundraising dinners raising £2m in one night, film premieres and ‘money can’t buy’ experiences, or donor curation, talk to us!
3. Innovating business
Innovating in healthcare and retail
In healthcare we have helped consultants digitise and improve their business performance whilst enhancing patient response. And we’ve helped a care agency survive the pandemic whilst meeting ever more stringent demands on carers and their clients.
In retail we initiated the first large-scale UK pilot for a revolutionary app-based store-to-door delivery service. It allows customers to shop hands free, leaving time to spend money on coffee, dinner or catching a movie - up to 8x more, judging by the results we helped achieve.
4. Outlet
Outstanding sales and growth
1. London Designer Outlet (LDO) was a troubled child. Via strong research; honest, better targeted ‘inside out’ marketing; improved social and digital marketing, and a commitment to excellence, we helped make LDO London’s leading outlet centre.
2. At Icon at The O2 we helped this new outlet centre trade successfully through its first full Christmas and achieve record sales growth despite the chill wind across retail.
5. Sports & sponsorship
Scoring at will
Working in the UK, with Europe and the US, we innovated and introduced the first programme to partner UEFA, MasterCard and a leading bank, HSBC. This secured market share for MasterCard, and added value to the bank’s personal and business customers, resulting in more than £20m of corporate business.
Images courtesy of: Brent Cross, Wembley Park, Dropit, BNP Paribas Photo credits: Chris Winter Photography; Square Image Photography, Thomas Serer
All information correct as at January 2025